An email blast is a way to send a single email message to a large group of subscribers in your mailing list. These are very effective for businesses to create sales funnels and bloggers leverage them to generate more traffic towards their blog. If you’re looking for tips that ensure your customers open your emails and get hooked to your online store, then you’ve come to the right place.

Continue reading to learn the top 10 email blast practices.

First thing’s first,

What is an email blast?

An email blast or e-blast is a simple email message that is sent to an entire email list all at once. They can be scheduled to go out at a particular time and date, but the schedule is the same for everybody. Email blasts can go by a few names:

• Email blast

• Broadcast email

• Mass email

• Eblast or e-blast

• Bulk email

Email blasts are primarily used to send promotional content and newsletters. For instance, if you want to let all your subscribers known about your special offers, then email blasts come in handy.

Below are some of the reasons why people don’t like email blasts:

• Unsegmented - Email blasts use the entire mail list without segmentation. Mostly, your email subscribers are different, and they might be interested in different services or products.

• Untargeted - With email blast, you send the same message to everybody without thinking about their personal interests, needs, or past interactions. People generally unsubscribe after getting such unwanted messages.

• Not personalized - We all love to hear or read something that’s personalized. An email blast that doesn’t personalize is generally marked as spam.

The catch is that there are now many new marketing strategies out there such as pay-per-click or social media advertising, etc., but none are as powerful as email.

Still, email is the most reliable way of communication. With technology advancement, there are now better techniques to do an email blast that would drive you to improve your sales funnel.

Top 10 Email Blast Best Practices

If you’re looking to build successful email campaigns, then the following 10 tips for email blasts are a good place to begin.

1. Place your brand front & center

Don’t forget that consumers receive lots of emails, from all types of companies, so ensure that your brand can be recognized quickly. Take advantage of the consistent typeface, logos, colors, and other elements that bring light to your brand.

Pro Tip: It’s worth getting in touch with a graphic design expert to determine the color scheme, logo, and typeface that will work quite well in all sorts of situations, including e-blast.

2. Make the timing right

How often should you send email blasts? More is not essentially better. Indeed, engagement rates are higher when you send fewer emails. On the other side, your goal should be sharing opportunities and news with customers as much as you can.

How do you determine the sweet spot? The smart move is to track statistics from the email blast software you’re using. Check how many recipients open your emails, how many visit a link, how many unsubscribe, etc. This, in turn, helps you figure out what really works, do changes, and try again.

3. Determine the results you desire

Figure out what recipients should do after reading your email blasts. Contact your customer service department? Get a coupon? Visit your official website to know more about your products or services? It’s imperative to determine the exact result you desire before you start. Then, get the result by ending your message with a particular call to action (CTA).

A call to action could be “call us now”, “schedule a demo”, or “use this coupon in our store’. Ensure that CTA is appealing and straightforward and that you show readers why it’s worth visiting, calling, or clicking.

4. Take advantage of hyperlinks

Often, links are an excellent way to get readers to complete your CTA. Hyperlinks come under the “easy-to-click” category and your email blast tool can keep track of how many people actually click the link to your website.

Pro tip: Try using different hyperlinks to determine which works for your audience. For instance, you can try creating three different groups and send each group link to your product pages, blog, and about us.

5. Use the right tone

Who is going to read your emails: the CEO of an organization that might purchase your software or a parent who might bring their child into your toy shop? This might sound obvious to you, but a lot of people overlook this important step.

In an email blast, emotions play a significant role - the more you engage on a personal level, the higher your chances of a better result.

6. Keep it precise

The shorter your message, the better your response rate is - no one likes to read a 1000-word letter on their mobile phone. But, what if you have lots to say? Then, the smart thing to do is to introduce the text with a small snippet, then link to your blog or website, where they can learn more.

7. Use images

Pictures would tell more about your services and products than text. So, take advantage of pictures in your email blast, but ensure to keep the size of the image small to reduce load time. Not to mention, images quickly draw attention. 

Pro tip: Try to maintain a perfect balance of text and images.

8. Make an offer

People love to receive special offers in their messages. Special discounts, coupons for products by an upcoming deadline, and two-for-one deals are all great ways to build successful email campaigns.

9. Be social

Don’t forget to incorporate your social media links. Ask recipients to follow you on Instagram, Facebook, or Twitter. They’ll stay associated with your brand or website even if they don’t purchase from you right away.

10. Send yourself a test

It’s good for many reasons. Firstly, you’ll get to know if any formatting problems need to be resolved before sending out the email. It also gives you a chance to ask yourself, “would I read this message, if I were one of my email subscribers?”

The Final Verdict

Even in this epoch of social media, emails are still one of the most effective and efficient ways to reach your audience. Thus, whether you’re looking to enhance, restart, or start email marketing for your business, you’re making a wise decision. But, the catch is that getting excellent results isn’t magic. You must incorporate the best e-blast practices to drive the results you desire.

 

 Author’s Bio:

“I’m passionate about writing content that resonates with people. Live simply, give generously, stay happy.”

- John Davier | Content marketing guru at MailMunch.